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FOR IMMEDIATE RELEASE

Contact: Luanne Hinkle      
Phone: 760 271-2036
Email:
lhinkle@jchunlimited.com

Despite Economic Woes, New Label Gives to Community and Honors Those That Follow Suit

Friday, February 28, 2008 San Jose, CA In the face of economic worries and buzz about consumer fashion spending being one of the first things to go in a recessionary climate, JCH Unlimited, San Jose, CA, launched a new line of affordable luxury clothing know as The Legends Collection™ The new line of menswear apparel debuted at MAGIC at the Las Vegas Convention Center, on February 12, 2008. Along with its clothing, Legends introduced its unique Partnership Program at the country's largest fashion-industry tradeshow. JCH Unlimited’s CEO and Founder, Isaac Crawford thinks it’s the exact right time to debut the Legends line. “Not only have we spent four years in building our foundation with a highly seasoned retail and wholesale executive team, we have put in place the infrastructure to produce and deliver high quality goods for less. We have actively sourced suppliers worldwide to produce value-priced luxury goods. Now is the time to give back, to the retailer, to the consumer and to the community. And that is exactly what we intend to do.”

Almost an oxymoron using “valued priced” and “luxury” in the same sentence, Mr. Crawford says this is precisely what retailers and fashion oriented consumers need right now. “Not only do we offer quality fabrications and highest production quality from around the world, we specifically cater to and are targeting a virtually untapped forgotten market niche, defined as men over 35 who wish to be highly fashionable, while being comfortable and feeling exquisite. “We offer a fashion forward line of clothes for today’s global man; he has already established his identity, he is confident, comfortable with who he is, and self assured. These men are no longer interested in participating in today’s momentary trends, nor are they willing to be someone they are not.” says Crawford. “Our product line is offered at affordable prices, allowing our consumers to look good, to feel good, and, at the same time, keep some money in their wallet!”

Also supporting buyers through their unique Partnership Program, The Legends Collection ™ team is committed to retailer’s success. “We’ve been there and done that”, says James Ratliff, Sr. Vice President of Retail Development.. “We know what it takes to protect margins and be profitable. We have special Legendary events planned in communities around the U.S., as well as training and development support and cooperative plans to put our retailers in the lime light and help them stay there.” Not just committed to the largest of the large retailers, Legends wants to support the smaller specialty stores and assist them in giving back to the communities they serve. “Life and business is all about good relationships. We are committed to being a good partner year-round, not just when the purchase order is signed. Towards that end, we are planning to hold special Legendary events in communities around the country” Ratliff concluded.

The Legends Collection™ brand is distinguished by a design cut for the average seasoned male physique, slightly broader than European designs, and fashioned with quality materials and craftsmanship. “We developed the collection to cater to a niche in need, not the other way around.” says Luanne Hinkle, Vice President of Marketing. “In other words, we are not looking for a man to try to fit into our “label” or designs. We saw a clear void in the marketplace and addressed it; that being a man who wants to look highly fashionable, but wants to feel extremely comfortable and confident as well. Just as women have been actively supporting and are extremely loyal to affordable luxury labels that fit their specific size and shape, men are shouting for the same equal rights!”

Another avenue geared to “give back to the community”, the Legends Signature Collectionwas developed to be endorsed by celebrated Living Legendary personalities. Selected not for their celebrity status alone, but their contributions, the Legends Signature Collection™ showcases designs created specifically to complement the individual styles of these unique personalities.

Additionally. JCH Unlimited, working with the local retailers, will search for and honor unique lives and stories of astonishing people, identifying “ordinary” individuals for contributing in extraordinary ways. “Those who give wholeheartedly of themselves to their country, their industry, their sport, their art, their charity, their family and/or their community, we wish to honor for their legendary contributions as well”, says Hinkle. Plans include donating to associated charitable causes and Living Legends inductees will be honored in a nationwide advertising campaign scheduled to begin in the Summer of 2008. “We are actively pursuing relationships with Legendary men”, says Hinkle. “These men will be nobly honored for their accomplishments that endure the test of time, which makes them a true Living Legend amongst men, and women, worldwide.”
What’s next for Legends? “It’s obvious,” Hinkle says with a wink, “There aren’t just Legendary men in this world!”

If you'd like more information or to schedule an interview please contact Luanne Hinkle at 760 271-2036 or
lhinkle@jchunlimited.com

About JCH Unlimited, Corporation

JCH Unlimited, Corporation (JCH), the parent company for The Legends Collection™ was founded in 2004, with its initial product launch focusing on the Better Menswear market. Headquartered in San Jose, CA, JCH designs, sources and markets affordable luxury apparel and accessories exclusively through upscale department and specialty stores. Unveiled at MAGIC in Las Vegas in February 2008, the Legends Collection™ revealed some of its designs, along with its exclusive Partnership Program, for retailers carrying the Legends line of fashion-forward Sportswear and Tailored Clothing. Nobly created for the Legendary man, The Legends Collection™ is designed with dependable quality and superior styling in mind, and specifically and exquisitely crafted for men over 35.

Giving back some more……The Legends brand of Luxury Better Menswear awarded premium Ron Mura wines every other hour of the MAGIC show in Las Vegas, as well as 5 lucky attendees won a finely tailored Legends suit.

(From left to right) Jimmy Tai Manager, Finance, Christine Chu, Vice President Global Sourcing,
Isaac Crawford, CEO, Sally Doan, Director, Merchandising, James Ratliff, Sr. Vice President,
Retail Development and Luanne Hinkle, Vice President, Marketing at the launch of Legends at

MAGIC, Feb 2008

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84 West Santa Clara Street, Suite 300
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